IWC Laureus World Sports Awards in Monaco

For the second time we produced a social media clip for the IWC Laureus World Sports Award in Monaco. Led by cyclist Fabian Cancellara, double olympic champion, IWC organized a charity bike ride to raise funds for the Laureus Sports Foundation. Celebrities such as Ralf Möller or David Coulthard joined the ride and raised money each kilometer ridden under the motto “Sports For Good” to support disadvantaged children.

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